Siri Edit Andersson – Fashion Assistant
Read how the 22-year-old found her feet in fashion, and how to re-create her signature no-makeup look.
How did you land your first job?
When I finished high school I worked for a month as a fashion assistant at the Swedish men’s magazine Café. I got a real taste for the industry – and loved it. I took part in quite a few fashion shoots, but I also carried a lot of bags. When I returned to Denmark I landed a job at Cover [now defunct Danish fashion magazine, –ed.] and also began filming backstage during Copenhagen Fashion Week. I subsequently applied for the job of fashion assistant at Euroman; it was great fun work with men’s fashion again, but I was offered a job at its sister magazine Eurowoman after just six months. I accepted instantly!
What are your dreams for the future?
I have many–and would like to do all kinds of different things! My biggest interests are fashion, film and literature. When I was younger I wanted to be a film director, but fashion has been such a big part of my life for so long. I love to experiment and provoke with what I wear. It’s definitely a dream to be able to combine the two. At some point I’d also like to study but I’m in no rush. I’m a total Italophile and would love to learn to speak Italian. And travel more… I dream of travelling.
What’s your daily beauty routine?
After washing my face with water I cleanse it with Beauté Pacifique’s cleansing milk for dry skin. I use a sponge (Happy Visage cosmetic sponge) to remove any residue and then apply Bio-Oil to my face to counter my dry and sensitive skin. I then apply Beauté Pacifique’s X-tra Dry Skin Fix, which gives my skin a massive moisture boost. I hardly ever use make-up on a daily basis and prefer a natural look, focusing instead on healthy-looking skin. I dab Vaseline on my lashes to give them shine and on my brows to keep them in check before using my brow kit from Benefit. If I have dark circles under my eyes I’ll cover them with a mineral powder; I might apply a bit of blush to my cheeks and I always cleanse my skin and apply my night serum from Beauté Pacifique before going to bed.
Which perfume do you wear?
My current favourite is Loewe 001, Woman. I’d like it in the men’s version, too. Jonathan Anderson formulated them to be shared; when combined they create an intimate scent, like the morning after.
What is your going-out make-up routine?
I spend more time on make-up when going out. I love lipsticks in dark red, brown and purple shades. Current favourites are from Sephora and Clinique. I’ve just bought a purple lipstick that has a spacey look. Beyond lips, I always groom my brows and fill in any gaps with eyeshadow. And I’ll occasionally sweep a light pink shadow across my lids.
Describe your haircare routine?
I’ve had the same fringe since I was little; I cut it myself. I like my eyebrows to show, but I often alternate between a blunt cut fringe and a more ‘70s ABBA-inspired look where I blow-dry side bangs to a perfect swoop. My fringe has become part of my identity. I wash my hair a few times a week, putting Morrocanoil in the ends before using a salt-water spray and L’Oréal Professionnel’s Pli styling spray. I love it because it gives my hair lots of texture. I also use dry shampoo; my favourite is from Toni and Guy.
Where you do find style inspiration?
Mostly on Instagram and in fashion magazines. If I’m at an airport I’ll buy a stack of foreign fashion magazines: Bon, Love, Dazed and ID are among my favourites. I wish I had lived through the ‘60s or ‘70s––those decades really inspire me, and I love retro-style cat-eye sunglasses and scarfs. I also find a lot of inspiration on the streets, from the cool kids who cross my path. And during my Saturday shifts at Holly Golightly I’m surrounded by inspiration.
Where do you shop?
Mostly second-hand and vintage boutiques. My Copenhagen favourites are Studio Travel, Jerome Vintage and København K. I also shop both high street and high-end brands, mixing it all up. I especially love Zara for impulse shopping. Holly Golightly is another favourite, where I can always find something beautiful. When I’m travelling I try to find brands that are not available in Denmark.
You’re something of a sneaker nerd. Which pair is next on your wish list?
Air Max TN in either red or blue. I love Nike. Adidas’ Clima Cool in light grey has also been on my wish list for a while. I already own a lot of sneakers so I’m on the hunt for summer sandals. Stine Goya and Ganni have some cool styles, and Marni’s Fussbett sandals are forever chic.
Photograph Liv Winther. Text Sophie Bendtsen for Wash Your Face.